OnPage Optimization, OffPage Consulting & Technical Optimization Search Engine Optimisation SEO
For visible success on the internet
99.1% of Google users click on a search result from the first page. The losers on page two have to settle for just 0.9%. (Source: SISTRIX)
But what about page three on Google? In SEO circles, it is now agreed that there is no better place to hide a body than on page three of the search results. Because who clicks on page three? The answer is simple: almost no one.
Therefore, anyone who wants to successfully present their website on the internet must prepare it in such a way that it is discoverable and presented to users. However, this requires targeted and professional search engine optimisation (SEO). Because only if all the technical and content-related factors of the website are right is there any chance of a place among the top results.
But why is this so important? Quite simply: The internet has changed the way we search. Today, we use Google & Co. to quickly and efficiently obtain information - whether for personal purposes or in the context of our work. In doing so, we rely heavily on being shown the best results.
And this is precisely the crux of the matter: Those who do not appear among the top results will simply be ignored - even if they actually have relevant information. Therefore, small businesses should not underestimate the importance of SEO today. Overall, it is clear: If you want to be found on Google, you must do everything possible to engage in SEO.
haj.tech offers a wide range of SEO services to take websites to the next level.
Benefits of Search Engine Optimisation SEO
No External Costs
Long-Term Success
Measurability
Effortless Acquisition
No External Costs
Organic search results are completely free!
Long-Term and Sustainable Success
Building rankings is laborious, but worth it.
Measurability
With e-commerce tracking, user behaviour is easy to understand.
Effortless Acquisition
Customers come on their own.
On-Page Optimisation
Our SEO professionals focus on our clients' websites during OnPage optimisation, ensuring that both search engines and users are satisfied. The meta tags (meta description and meta title) are in the spotlight, with attention paid to keywords in their usage. Headings and menu structure are optimised by our SEO experts, who also provide recommendations. Additionally, image descriptions (alt tags) are created to optimise ranking in Google Image Search. Link building and internal references are also taken into account. Our SEO experts place great importance on balancing SEO factors with user-friendliness, thus implementing measures that are both search engine optimised and user-friendly.
Content Optimisation
We assist our clients in designing the website navigation and the menu. We ensure that there is no duplicate content and provide tips for engaging images and videos. Additionally, we are happy to help with content creation, paying attention to structure, keywords, content, and much more - after all, it is well known in SEO circles: "Content is King!"
Technical Optimisation
As a web agency with great technical expertise and a diverse team of developers, we take care of all technical SEO factors such as X-Default, canonicals, robots.txt file, XML sitemap, structured data (Schema.org), breadcrumb menus, pagespeed, and core web vitals (loading speed of websites).
Off-Page Optimisation
Off-page optimisation refers to everything that happens outside of a website. A backlink can be understood as a recommendation from another website. The more recommendations (backlinks) a website has from trustworthy sources, the better. However, incoming links from low-quality domains that appear in large numbers can harm the ranking of one's own domain (toxic links). In an off-page or off-site audit, we create a profile of our clients' backlink portfolios and provide guidance on how to manage existing and future backlinks.
SEO texts and SEO proofreading
Additionally, we offer special deals for SEO texts or SEO proofreading, where our SEO copywriters and proofreaders actively support our clients in writing and formulating. We ensure that we provide content that is both user-friendly and optimised for search engines. Our services include keyword research, adjustments to site navigation, optimisation of menu design, as well as SEO copywriting or proofreading.
Individual Support
In addition to our SEO services, we also offer tailored training in the areas of SEO and web analytics. We address specific questions from our clients and provide practical knowledge to improve their online presence. At haj.tech, there is always a contact person from the respective department available, and support (email, web meeting & phone) is included in every contract.
haj.tech is your experienced partner with 25 years of website, online marketing, and e-commerce know-how. The recommendation is to trust our content management system SilverStripe and our self-developed SEO plugins - in combination with professional support, we help our clients achieve long-term success!
Our goal as a digital and web agency is to offer our clients a comprehensive service including search engine marketing (SEM), web design, and web development in the digital space - so that they can operate successfully on the internet in the long term.